Salon Products


L'Oreal Professionnel

In 1907, L’Oréal Professionnel invented haircolor and changed the face of hairdressing and beauty as we know it today. Being at the forefront of technology, L’Oréal Professionnelprovides you with safe and innovative haircolor services to meet all of your needs, and is proud to be the number one professional color brand worldwide.

  • Demi-Permanent Haircolor

    L'Oréal Professional has reinvented Demi-Permanent haircolor with DIA. We now have two new complementary demi-permanent haircolor lines for all hair types. DIA provides 8 beautiful color services to meet the needs of every woman's personality and needs. Try DIA and fall in love.

  • Permanent Haircolor

    Permanent color is the best option when you want full grey coverage and a more drastic color change. Permanent color is permanent and grows out over time. Try one of L’Oréal Professionnel’s various permanent color brands and obtain beautiful long lasting color results every time.

  • Ammonia-Free Haircolor

    In 2010, L’Oreal Professionnel revolutionized the hairdressing industry with the first ammonia- free permanent haircolor featuring revolutionary ODS* (Oil Delivery System) technology. INOA, innovation no ammonia, haircolor provides supreme respect for the hair and optimized scalp comfort. In 2011, the next innovation in INOA haircolor was introduced with INOA Suprême – the first age-defying ammonia-free haircolor with ODS* and uncompromised comfort.

    L’Oréal Professionnel has a large variety of other ammonia-free products including demi- permanent haircolor and lighteners. Discover more about all of our ammonia-free products in the products section.

Home Maintenance and Styling Products

The Texture Expert Line of styling products offers options for every styling need. These products are formulated to work with and compliment the benefits of all L’Oréal Professionnel color lines and Serie Expert haircare products.

The Serie Expert haircare line offers several dedicated ranges for each specific hair need. It is perfect for both virgin and color-treated hair.

  • L’Oréal Vitamino Color
    Vitamino Color

    Preserves, protects and adds shine for all hair types using Incell, Weightless Silicones, Ionene G, Vitamin E and Magnesium

  • L’Oréal Lumino Contrast
    Lumino Contrast

    Brightens, repairs and enhances highlighted hair with Cationic Polymers, Bio- Mimetic Ceramide, Vitamin E, Magnesium and Nutritive Oils.

  • L’Oréal Intense Repair
    Intense Repair

    Hydrates and nourishes normal to dry hair with Activated Wheat Proteins, Bio- Mimetic Ceramide and Vitamin B-6

  • Repair Cellular
    Absolute Repair Cellular

    Repairs and nourishes very dry and damaged hair at the cellular level with Incell, Lactic Acid and Shine Perfecting Agents

  • L’Oréal Fiberceutic

    Reconstructs and strenghthens very weak, severely damaged hair, rebuilding hair fiber from the inside using a Patented Multi-Dimensional Ceramide and Intra- Cyclane

  • L’Oréal Liss Ultime
    Liss Ultime

    Smooths unmanageable, frizzy hair using Argon and Olive oils, Incell, and Ultra- Charged Smoothing Polymers

  • L’Oréal Volume Expand
    Volume Expand

    Adds lasting body, substance and nourishment to fine or limp hair using Wheat Protein, Bio-Mimetic Ceramide, Minerals CA and SI with Mineral Expand Technology

  • L’Oréal Age Supreme
    Age Supreme

    Redensifies, nourishes and adds shine to aging, weak or stressed hair with Intra- Cyclene, Anti-Oxydants and Omega 6

L'Oreal Professionnel
Permanent Waves and Texture

Discover the ultimate in healthy, shiny, frizz-free curls with JOICO® K-Pak® Waves, the only texture system featuring the exclusive Quadramine Complex™. JOICO® K-Pak® Waves - The art of healthy texture.

Home Maintenance and Styling Products

Define your style with JOICO's complete range of innovative hair styling products. Tried and tested by the best hairstylists in the world, these advanced hairstyling formulas take beautiful, healthy hair and make it simply extraordinary. JOICO's salon hair products offer targeted solutions to meet every hair type's specific needs.

Quadramine Complex is the scientifically proven key to the effectiveness of JOICO's hair care products, which incorporate Human Hair Keratin Protein in a wide range of molecular sizes to suit every hair care need. JOICO® hair products actually repair damage to hair while you are styling it, at every step of the way from shampoo to adding hair color products to final blow-drying. Get the advantage of beautiful, healthy hair by using JOICO® hair products to restore hair to its natural health and luster while you are creating the perfect style!

  • JOICO Daily Care
    Daily Care

    Our core line of cleansers, conditioners and styling products offers a full spectrum of balancing hair products that focus on the science of healthy hair and address the needs of every hair type. These exclusive formulas retain vital moisture, promote inner strength and give brilliant shine.

  • JOICO Color Endure
    Color Endure

    Color Endure takes color preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.

  • JOICO Moisture Recovery
    Moisture Recovery

    Moisture Recovery is a dry hair product that provides the first step to revitalizing thirsty hair. Unlike most other dry hair products, it features an exclusive Hydramine Sea Complex: a blend of moisture-loving ingredients from the sea that quenches overly dry hair. When used, hair emerges hydrated, smooth and manageable with increased elasticity which makes Moisture Recovery a popular choice among dry hair products.

  • JOICO Body Luxe
    Body Luxe

    This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. An exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage.


    With the highest concentration of Quadramine Complex in its formulas, K-PAK delivers the ultimate in healthy hair. K-PAK products work synergistically to rebuild, reconstruct, strengthen and protect damaged hair!

  • JOICO Smooth Cure
    Smooth Cure

    Discover frizz-free, long-lasting smoothness. NEW Smooth Cure strengthens and safely tames all hair types without harsh, harmful chemicals, leaving hair dramatically soft, smooth, and healthy-looking. Smooth Cure is ideal for all hair types, from thick and coarse, to fine and frizzy. It's lightweight enough for the finer textures, yet effective on thicker and curlier textures. The system provides 24-hour high humidity protection and reduces frizz by 79%.